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The AI-native studio for sports & premium video.

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Source · 16:9
Frammer · 9:16

Trusted by premium publishers

  • Sports
  • Entertainment
  • News
  • FAST
  • Podcasts
  • Webinars
Televisa Univision ABS-CBN Aaj Tak India Today Network18 CNBC TV18 Astro Malayala Manorama Cineverse hoichoi il Giornale Medialivre Sakal Brightcove FT Strategies

The problem

Live sports, priced in millions, loses value in minutes.

Accuracy gap

The wrong player or the wrong score isn’t a glitch. On a sports channel it’s a brand incident.

Outdated workflows

A person still finds, cuts, reframes and posts every clip by hand while the moment goes cold.

Surface-level AI

Tools that help an editor along, instead of running the job from the live feed to the post.

The solution

One studio, from the live feed to the post.

Ready to publish

Clips come out cut, branded and sized for every screen. Your team checks them instead of finishing them.

One studio

Live switching, clipping and editing in one place, from the first frame of the feed to the post.

AI at the core

AI does the watching, cutting and reframing. Your editors make the calls.

02Every minute

Kick-off to full time, tagged as it happens.

Every goal, save, card and penalty becomes a clip in your review queue.

Real clips and tags from four Frammer sessions · Community Shield, La Liga, Bundesliga

Badminton, tennis and golf too.

The same desk clips the points, rallies and shots in other sports too.

Frammer for sport
9:16
BadmintonAXELSEN wins rally against SHI Y.Q. in game 2
9:16
TennisC. GAUFF hits winner against A. SABALENKA to reach 15-15 in game six
9:16
GolfRory McIlroy executes smart recovery from 18th fairway bunker

Real Frammer output · headlines are Frammer’s own

Microdrama

Long episodes in. Microdramas out.

Frammer finds the stories inside an episode or a film and cuts each into a microdrama for phones.

Frammer for microdrama
9:16
A Solo Kayak Trip Turns into a NightmarePaddling Alone into Dark Waters
9:16
The Worst Bank Robbery in the WestTwo Inept Bandits vs. An Entire Armed Town
9:16
KlipperA Dangerous Obsession

05Live streams

Clip the stream while it's still on air.

Frammer Sherpa sits on your live feed, sport or studio, and cuts short clips as it runs, while the broadcast carries on.

Frammer for news
Frammer Sherpa on a live news feed: the programme, its live timeline of thumbnails and the clipping controls Live · Frammer Sherpa
Story · 16:9
9:16
Real Frammer output · a story cut from a live news feed

06Distribution

One stream in. YouTube, Facebook, X and 13 languages out.

Simulcast to all of them at once, or to any RTMP endpoint. Live AI dubbing and live subtitles ride on the same stream.

How it works

Three stages, one workflow.

Real-time analysis

  • Watches the live feed as it runs
  • Finds the moments that matter

Agentic editing

  • Cuts each moment into a clip
  • Reframes it for every screen

Final output

  • Branded clips and highlight shows
  • Your editor approves, then it posts
  • YouTube, TikTok, Reels, or your own CMS via API

08Who it's for

Built for sport. Useful well beyond it.

  • Leagues and broadcasters

    Clips while play goes on, and a highlight show after the whistle.

  • News

    Bulletins and live streams cut as they air, with a transcript to search and clip from.

  • Microdrama and entertainment

    Episodes and films cut into microdramas; shows and podcasts turned into shorts.

  • Corporate

    Webinars and meetings turned into short clips and summaries for your staff.

See it on your own match.

Book a demo and bring a match file or a stream link.

Book a demo